Black Friday 2026 price check: which UK furniture and home deals are real?
Every morning we check each advertised “was” price against what that exact product has actually cost over the last 90 days. A saving counts as genuine only if today’s price is clearly below what it usually sells for.
By 7 Interior Design Editors · Data from our daily UK price tracker · How we check
Collecting data
We publish percentages once at least 100 advertised savings can be measured on the same day. Black Friday deals are expected from 20 November.
23% of advertised savings were not real in our last study. Read the sale-price study
How to spot a fake Black Friday deal
1. Ignore the size of the discount
A “save 50%” badge is measured from the retailer’s own “was” price. In our checks the biggest claimed savings were not more likely to be real.
2. Check what it actually sold for
Every product page on this site shows its full price history. If the “sale” price is what it has cost for weeks, it is not a deal.
3. Look for a 90-day low
A genuine deal is usually the lowest price in months, not just lower than an old list price. Our cards mark it as “Lowest in 90 days”.
4. Don’t rush on the day
Many prices drop before or after Black Friday too. A free price alert emails you when your price arrives, whenever that is.
Shop by room: Today’s biggest price drops
How we check a deal
- We record prices every day. Our tracker re-reads the price of tens of thousands of UK home products and keeps every change.
- We log the “was” price. When a product shows a crossed-out price or “save X%”, we record that claim each morning.
- We compare it with the product’s real history. Genuine means today’s price is at least 5% below its typical price over the previous 90 days. Otherwise it is not a real saving.
What we leave out, and why
- Products with too little history. We need a known price on at least 30 of the last 90 days.
- Prices we have not re-checked in 3 days, and claims that cannot be right (a “was” price over five times today’s, or a saving under 3%).
- Our own back-filled prices. Some older records in our history copied a retailer’s “was” price as if we had seen it. We ignore those, so a claim is never checked against itself.
- Typical price is the average of the daily price over 90 days, so a price that held for 80 days counts 80 times and a one-day spike counts once.
- This is our catalogue, not the whole market. It covers products we track, mostly on Amazon.co.uk.
- We earn commission when you buy through our links, whether the saving is genuine or not. See our disclosure and how we track prices.
Questions
Are Black Friday furniture deals real?
Some are, some are not. From 20 November this page shows which, product by product, using each item’s own price history.
What makes a saving “not real”?
The product was already selling at, or close to, the “sale” price for most of the previous 90 days, so the discount is measured from a price few people paid.
When is the best time to buy?
When a product is at its lowest price in months, which is not always on Black Friday. Set a free price alert on any product and we email you when it drops.
Can I use these figures?
Yes, with a link to this page. The CSV above has every product we checked today.